Roca was once again present at the biannual ISH show, held every other March in Frankfurt. This, the world’s leading bathroom, building, energy efficiency in heating and air conditioning and renewable energies event, provided a platform for the latest products and innovations in the sector and was once again a meeting place for companies, manufacturers, engineers, builders and service providers. All came together in the world’s largest exhibition on the combination of water and energy, which boasted 2,300 exhibitors and 250,000 square metres of exhibition space. There, Roca presented its proposals and solutions for 2013 at an innovative, stunning stand under the slogan Browse your bathroom.
Our Browse your bathroom concept came to life with an invitation to ISH visitors to enter a catalogue made up of life-size products. This meant that those coming to the stand could physically see and check out the different ideas Roca offers consumers to allow them to adapt their bathroom space to suit their own tastes and requirements. Browse your bathroom allowed users to stroll through their own bathroom space, a way of choosing by viewing and touching the different products to select those that best suit their way of life.
This enormous venue provided Roca with the ideal platform for showing off a comprehensive range of products that bolstered our values, such as innovation, design, sustainability and wellness. However, with our 2013 collection, the emphasis was firmly placed on the ability to adapt and personalize all of Roca’s products for the bathroom space. Our stand therefore sought to demonstrate that our wide range of collections and solutions for the bathroom space has been created in response to all manner of tastes and needs. Also on show were the variety of finishes and the multiple possibilities of combining our products, allowing each individual to design and build a bathroom space to suit their own taste, lifestyle, needs, available space, etc., be they a family, individual, architect or interior designer. No option has been left out of the Roca 2013 catalogue.