As a leader in the bathroom space, Roca shoulders great responsibility; a fact manifested in the brand’s product ranges and production processes with high emphasis on sustainability, a key Roca value.
We Are Water Foundation, Roca’s initiative towards water conservation was launched on September 28, 2010 across 20 countries. With objectives to create awareness amongst people regarding responsible water usage and to drive action by working on varying projects, the foundation aims to eradicate the world‘s water crisis.
In India, this activity was successfully carried out in Gurgaon and Mumbai in DLF Cyber Hub and Infinity Mall respectively. It led to raised awareness about the water problem that exists in the most deprived regions of the world and helped raise funds for the Foundation’s projects. Akin to this initiative, Roca has undertaken many other such projects under the aegis of the We Are Water Foundation, all of which help addressing the water problem around the world.