Another sensational campaign from the house of Parryware, the YOUROOMs campaign seeks to celebrate the real YOU that is unveiled in its full glory in a Parryware bathroom. The thought that drove the campaign focused on bathrooms as the most private spaces where you can express your feelings, a place you can be your rawest, your most unhidden selves. It’s a place where you can let out your emotions, imaginations and secrets, a place where you can be YOU, it’s a place where you can escape for few moments into finally being YOU, that is the real FASHION. Parryware YOUROOMS, your space to be yourself.
Parryware provides bathroom solutions catering to all the life stages of a consumer, similarly the brand campaign main film depicted various life scenarios where characters were shown letting out, dancing to their heart’s content, singing aloud or wiping off tears in a bathroom. The film explores different stages of a person’s life- kid, young adult, young parent, matured adult and elderly- and showcases how a Parryware YOUROOM is providing them with a personal space they can own and a space that presents itself as a solution.
An extension of the Always in Fashion brand campaign, the YOUROOMs campaign is built on the thought that to feel free is being YOU and that is something which will always be in fashion! Spread across various digital platforms, TV, Radio, Print and Outdoor, it created quite a ripple by connecting bathroom with realistic insight touching millions of hearts.